How to generate better ideas
We're nowhere near Peak Influencer, loving your supply chain and big thoughts on Small Talk.
Photo by Quinn Buffing on Unsplash
In my work as a growth and transformation consultant I come across important stories on how to design better organisations, products and ways of working. Every week I share my round-up of stories at the intersection of business, innovation and psychology. I hope you like them.
The Social Media Influencers are just getting started (Tortoise) If you think we’ve reached ‘peak influencer’ you’ve missed the arrival of Ubiquitous Commerce and its high integrity creators.
Moving from visual brand language to experience brand language (Brandingmag) Marketing and Design need to work more closely together if the customer experience is to remain competitive.
Generate brilliant ideas by relaxing your cognitive filters (Big Think) When your filters become too restrictive, they disconnect you from the unusual ideas that solve intractable problems.
How to become a master at talking to strangers (Entrepreneur) When you start a good conversation with a stranger, it’s like you’re giving them an uncommon gift. And more often than not, they want to give you something in return.
Your supply chain is the secret to sustainability success (Fortune) Going all the way to net zero would increase the end price across a vast range of products by only 1% to 4%.
Happy reading!
Leo
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Leo Rayman is worldwide CEO and founder of Grey Consulting, a design-led Growth and Transformation company backed by WPP. Previously Leo was CEO of Grey London, one of the world’s leading creative agencies. He has over 20 years working with leaders from global household names to feisty startups, helping them devise their value propositions and how to manifest them in products, in marketing and organisational culture.