Time to find your robot partner?
I chose these stories for you: The generational marketing myth, finding the (robotic) one and how to hack your creative brain.
Photo by Andy Kelly on Unsplash
In my work as a growth and transformation consultant I come across important stories on how to design better businesses, products and ways of working. Every week I share my round-up at the intersection of business, technology and psychology. I hope you like them.
The Generation Myth (Research Live) Ipsos Mori’s new CEO attacks the obsession with Gen Z and Millennials as pseudo-expertise, playing to executives’ anxiety that they don’t have their fingers on the pulse. LOL.
My Robot Vacuum Cleaner Is The Future Of Creativity (DataDrivenInvestor) Why a robotic creative partner will be your new best friend.
How to Hack Your Brain for Greater Creativity, According to Neuroscience (Inc) You need to activate your Anterior Cingulate Cortex beforehand.
Three Ways For Companies To Achieve Net Zero And Stay Profitable (World Economic Forum) It is possible for companies to reach net zero and remain profitable, but they need to tackle the root causes of emissions right across their value chain.
The UX Writing Library Inspiration and useful tools to help you write your copy, emails and posts more effectively and more personally.
How Description Leads to Understanding (Farnham Street) Describing something with accuracy forces you to learn more about it. In this way, description can be a tool for learning.
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Leo Rayman is worldwide CEO and founder of Grey Consulting, a design-led Growth and Transformation company backed by WPP. Previously Leo was CEO of Grey London, one of the world’s leading creative agencies. He has over 20 years working with leaders from global household names to feisty startups, helping them devise their brand strategy and value propositions before realising them in products, marketing and organisational culture.