Was just reading this, p33 on future product design:
“The mobile phone handset could be made with 3D printing and have simple circuitry. The outcome would not resemble the latest iPhone, but something like the old Nokia handsets.”
Which then presents an interesting marketing challenge in terms of how to make that simplification a more desirable upgrade after the last 20 yrs of acceleration & dissipated attention.
Was just reading this, p33 on future product design:
“The mobile phone handset could be made with 3D printing and have simple circuitry. The outcome would not resemble the latest iPhone, but something like the old Nokia handsets.”
Which then presents an interesting marketing challenge in terms of how to make that simplification a more desirable upgrade after the last 20 yrs of acceleration & dissipated attention.
https://www.centrumbalticum.org/files/5598/BSR_Policy_Briefing_2_2023.pdf
Thanks Rupert. Challenging for sure. Though of course who doesn't crave a bit more simplicity in their life. I guess you know the Fairphone? https://shop.fairphone.com/en/buy-fairphone-4?gclid=CjwKCAjwuqiiBhBtEiwATgvixFBChoC1jz6BJkzetPc1RkyuAnnfv23DYQ42r7SXS18wYjxqQyT7BBoCUdYQAvD_BwE